What3words have assigned each 3m square in the world a unique 3 word address that will never change. For example ///filled.count.soap marks the exact entrance to what3words’ London headquarters. 3 word addresses are easy to say and share, and are as accurate as GPS coordinates.

51.520847, -0.19552100 ←→ /// filled.count.soap.

Their vision is to become a global standard for communicating location. People use what3words to find their tents at festivals, navigate to B&Bs, and to direct emergency services to the right place. As of 2019 seven countries have adopted the technology to be their national address system. The future of car navigation, drone delivery, and many more applications will be transformed by what3words.